As we mentioned in our last article, the prevalence of the Triple Bottom Line philosophy is signaling a changing paradigm, a time of transformation. Our question, then, is this: What exactly are we transforming into?  The knee-jerk answer might be that we are transforming from a capitalist system to a socialist system. However, the widespread adoption of 3BL belies such a simple answer. Socialism, with its complete government control of production, is hardly desirable for private business interests. American corporations are willingly embracing 3BL without even a government mandate. There is something deeper going on than simply a tug of war between two economic systems, and we are seeking to explore just what that may be.

Our first clues as to where we are going lay in the past, with the origin of the term “Triple Bottom Line.” For that we can credit John Elkington (his personal website and blog is here), who introduced the public to the term for the first time in his 1997 publication Cannibals With Forks: The Triple Bottom Line of 21st Century Business. Elkington is a longtime advocate for corporate environmental and social awareness, having cofounded the business development consulting firm SustainAbility in 1987. In fact, we may consider him a “founder” of corporate sustainability, having been called a “dean of the corporate responsibility movement for three decades” by BusinessWeek.  Elkington currently serves as the Executive Chairman of the sustainability think tank Volans, which he helped found in 2008. His work with Volans is what provides a real glimpse into the end game of 3BL, in a concept termed “The Phoenix Economy.”

The Phoenix Economy is a concept professing that the failure of an existing economic system will leave a void and an opportunity for a new system to take its place.  (The term “phoenix” refers to the bird of that name which, in ancient mythology, dies in a self-created fire and is then reincarnated from the ashes.)  Old paradigms and established principles are replaced by a new way of approaching economics — and indeed the culture. Elkington recognizes this as an opportunity to establish a new paradigm based on 3BL philosophy. Global sustainability is the principle by which the economic and social culture will be driven. The Volans website provides a concise explanation of the Phoenix Economy.

According to Volans:

From the ashes of the downturn, a new economy is self-assembling—focused on providing social and environmental solutions, where markets and governments have failed.

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The bosses of Service Employee International Union (SEIU) and American Federation of State, County, and Municipal Employees Union (AFSCME), Andy Stern and Gerald McEntee, know that ObamaCare will hurt the very workers that they claim to represent.

But, it appears that they just don’t care!

These two union bosses who stand to gain the most power under ObamaCare are spending hundreds of millions of forced union dues promoting ObamaCare. A government run health insurance program is an SEIU and AFSCME “membership net” designed to eventually complete the capture of 21.1 million forced-dues paying government workers.

It is clear that Big Labor is banking on the probability that all healthcare workers eventually become federal, state, and municipal healthcare employees.

According to SEIU’s numbers submitted to the Obama transition organization (The National Heath Care Workforce Enhancement Initiative, 12/3/2008), public sector labor bosses like Stern and AFSCME’s Gerald McEntee have 21.1 million reasons to support ObamaCare. After the November election, Stern’s SEIU submitted the following health occupation numbers to Rahm Emmanuel et al. at Obama, Inc.:

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The success of the Chicago-style politics of Dick Durbin, Rahm Emmanuel and Barack Obama, characterized by brass knuckles, intense bullying, finger pointing and public attacks has been mesmerizing.  Meanwhile, very  little attention has been focused on the California-style politics of obfuscation and intimidation practiced by Nancy Pelosi and her sidekick, Henry Waxman.  Ignoring California-style politics is a mistake: these guys are good!

The art of obfuscation is central to California-style politics.  Think back on Speaker Pelosi’s byzantine explanation of why she called career CIA employees liars.  Incomprehensible, deliberately vague misdirection characterizes the California-style of politics.  Never be precise; never say what you mean, and certainly, never let facts interfere with the spin.

Cumbersome, incoherent  legislation is another example of obfuscation, California-style: thousands of pages of  gobble-de-gook, the Stimulus, at 1000 pages, the Energy bill at 1100 pages and the Healthcare bill version #1 at 1300 pages and the latest House healthcare bill at a whopping 1990 pages.

Pelosi seems to have assembled these monstrosities so that few in Congress can read the legislation in its entirety before she calls the vote.   Deceptive executive summaries, with left wing talking points, attached to these gargantuan documents are yet another form of obfuscation.

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The public option has been a political football since early summer. The President has said more than once that he prefers it but will not demand it. This was considered capitulation by many on the left who see the public option as necessary for “real” reform. Meanwhile, belying the President’s public statements, there are reports that the President’s Chief of Staff Rahm Emmanuel has been quietly but firmly twisting arms in the back rooms to insure the public option is included in the final bill. Even now, pressure is mounting on Harry Reid to include the public option in the health reform bill he brings to the Senate floor.

In response to the tumult over what appears to be a small feature of the effort, more than one critic has wondered aloud why Democrats don’t just give up on the public option – which is opposed by every Republican – in order to reach a more bipartisan outcome. What exactly is so important about the public option anyway? And why do Democrats in particular seem so wedded to the idea?

There is a simple answer to these questions, but it’s an answer you’ve likely not heard from any institution in the mainstream media. The truth is that the public plan is a carefully devised scheme, a sneaky strategy, to deceive American voters. It’s a political marketing ploy designed to move the nation to a single-payer system – like the one in Canada – over the next decade. The public option is the Trojan horse. On the outside it’s all about “choice and competition”, but once it has been dragged within the walls of American medicine it’s true nature will become evident. By that time, it’ll be too late.

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