We ignore most polls because most are not meaningfully instructive and, often, the phrasing of the questions hideously corrupts the results. There are, however, some polls we do watch carefully because we believe they are instructive. The Rasmussen “wrong direction, right direction” tracking poll is one we do watch carefully. It is conducted week after week and the single question that is asked (do you believe the country is headed in the right direction or the wrong direction?) is exquisitely unambiguous and the message it conveys to the ruling class can only be ignored at great peril.

Campaign strategists for President Obama as well as the leaders of both political parties, should be burning a lot of midnight oil pondering the reality that three quarters of the nation believes we are headed in the wrong direction. That’s not just an opinion that’s being expressed. It, rather, reflects a growing sinking feeling, a queasiness in the nation’s collective gut, not that things just aren’t going well, but that things are getting worse. It says that the vast majority of Americans believe the course that has been, and is being, set is the wrong course.
What should be particularly distressing to the White House is not only that the nation’s confidence is so low, but that it has also been deteriorating rather steadily. To be sure, the people were unhappy with the direction of the country when President Bush left office. When Bush departed Washington, two-thirds of the people felt we were headed in the wrong direction. Now, following thirty-three months of President Obama’s initiatives to fundamentally transform America, three-quarters of the nation feels we are headed in the wrong direction. The question doesn’t ask whether the people are happy with where we are, but, more importantly, whether they are happy with where we are headed.
Most polls provide a glimpse at where the electorate’s opinions are at a given moment, and, consequently, are subject to rapid change. For example, prior to September 15th 1950, most Americans probably would not have liked the way the war in Korea was going. But between September 15 and September 19th the enormously successful Inchon landing took place, and American opinion would have, no doubt, turned around on a dime. President George H.W. Walker enjoyed very high approval ratings in January of 1991 following the successful Gulf War, but in spite of his personal popularity, his electability diminished as the economy declined in the months thereafter, clearing the way for President Clinton’s election in 1992. Likewise, President Obama enjoyed a temporary, but well deserved bump in his approval rating when our navy seals took out Osama Bin Laden.
Presidential approval ratings (as compared to the “where we’re headed ratings“) are, we believe, less telling.
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