Burning Man: The Ultimate Celebration of Capitalism
by Bruce AbramsonBurning Man has entered the mainstream. Not only did the event sell out for the first time in its history, but the Wall Street Journal and New York Times both gave it prominent coverage.
What is Burning Man? For the still uninitiated: “Once a year, tens of thousands of participants gather in Nevada’s Black Rock Desert to create Black Rock City, dedicated to community, art, self-expression, and self-reliance. They depart one week later, having left no trace whatsoever. Burning Man is also an ever-expanding year-round culture based on the Ten Principles.” Those ten principles, in turn, are: (i) Radical Inclusion; (ii) Gifting; (iii) Decommodification; (iv) Radical Self-Reliance; (v) Radical Self-expression; (vi) Communal Effort; (vii) Civic Responsibility; (viii) Leaving No Trace; (ix) Participation; and (x) Immediacy.
According to the WSJ, this “mantra is so compelling that some 50,000 participants have gathered in this rustic setting for the 25th annual rite,” but a more honest count might conclude that it draws about 1,000 people eager to explore the philosophical implications of alternative socioeconomics, and 49,000 people looking for a good party. Yet, with all the potential to report about alternative events and lifestyles, both papers focused on the incursion of capitalist trappings into this supposedly non-capitalist venue: the NYT wrote about the for-profit nature of the parent corporation, while the WSJ described the emergence of a class structure among Burners. The irony falls equally on the newspapers and the Burners, however, because far from presenting an alternative to capitalist socioeconomics, Burning Man is a glorious, joyful expression of them. And therein lies the true story.
Three years ago, I attended Burning Man for the first (and so far only) time. Like many virgins, I was unaware precisely what to expect—or how I could contribute to the community. After all, as a professional technology lawyer and an avocational political philosopher, the demand for my skills in an alternative art city appeared somewhat unclear. Fortunately, a chain of telephone referrals led me to a long-time Burner organizing an “academic style” conference on The Future of Art. I volunteered a presentation on contemporary copyright issues, reasoning that the ways that we regulate art would have a profound effect on the art we get.
On my second day on the Playa (as the grounds of Black Rock City are known), I thus found myself in a scorching shade structure addressing a scantily clad crowd curious about art and its future. I spent my twenty minutes running the crowd through a series of hypotheticals designed to illustrate the profound effect that the regulation of art can have on determining whom we motivate and what we motivate them to do. The next speaker, a fine Marxist graduate student in I forget what at I forget where U, read a paper to the crowd extolling the gift culture at Burning Man as an appropriate curative to the rapacious excesses of capitalism—as exemplified by that most imperialistic of all evil empires, the United States.
That’s when the real fun started.







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