Christmas Back On! Build-A-Bear Surrenders, Pulls Videos

Yesterday, we brought you the disturbing story of Build-a-Bear’s on-line video series warning kids that the North Pole may completely disappear in just a few days, threatening Christmas. (Average December temperature in the North Pole is around minus 40 degrees Farenheit.) Needless to say, the story received a lot of attention and sparked several organized efforts to boycott the company’s products. By the end of what must have been a terrible, horrible, no-good, very bad day in Build-a-Bearville, CEO and Founder Maxine Clark published the following letter to the public:

build a bear letter pdf -

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