PETA Shakedowns and “Social Responsibility”: Moving the Goalposts
by Mary GrabarPETA (People for the Ethical Treatment of Animals) has been known to employ attention-getting methods with everything from nude models protesting fur to activists throwing vegan custard pies in the face of Ronald McDonald in front of children. PETA describes its mission as ending the suffering of animals on “factory farms, in laboratories, in the clothing trade, and in the entertainment industry.” To that end, the group has used everything from engaging in agitprop to aiding the terrorist tactics of animal rights groups, as investigative reporters have charged.

Of late, the group that claims to be the “largest animal rights organization in the world” focuses efforts on behind-the-scenes strategies to fill coffers. Their more recent endeavors exploit the pressure companies feel to display their “social responsibility.”
At the same time, the non-profit engages in clever partnerships with companies whose competitors are targeted by PETA. And often those who “partner” with PETA treat animals in a manner similar or identical to that which PETA claims is abusive when done by targeted companies.





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