Yesterday, we brought you the disturbing story of Build-a-Bear’s on-line video series warning kids that the North Pole may completely disappear in just a few days, threatening Christmas. (Average December temperature in the North Pole is around minus 40 degrees Farenheit.) Needless to say, the story received a lot of attention and sparked several organized efforts to boycott the company’s products. By the end of what must have been a terrible, horrible, no-good, very bad day in Build-a-Bearville, CEO and Founder Maxine Clark published the following letter to the public:

build a bear letter pdf -

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Attention Santas:

This missive is directed at the guardians of, and donors to, tiny humans. If you fall into that category you likely are already familiar with Build-A-Bear, a world-wide corporation that provides the most innocent of services. They sell customizable stuffed animals. Make your own bear, dog…penguin. Cute concept.

So cute, in fact, that the Build-A-Bear empire sweeps across nearly every state and into 17 other countries. You’ll find their outlets in shopping malls everywhere and even some ballparks. The company also has a website called Build-A-Bearville.com where children can play an interactive video game that, on it’s surface, is unlikely to raise suspicion or sound alarms.

But when your unsuspecting tot logs on and hops a virtual train to the North Pole…you should know that he or she will be informed — by Santa Claus — that Christmas may be canceled this year due to Global Warming. Below is part two of the 3-part video.